AutoLink is the one workspace your team logs into. Inventory lives here. Leads land here. Calls attach here. Analytics flow here. Ad platforms post here. Your website pulls from here. Everything in one place — and the protocol underneath is open.
The dealer team logs in once. Everything operational lives in AutoLink — the master record for inventory, leads, calls, analytics, ads, and your website content.
Every VIN your dealership stocks lives in AutoLink. Photos, specs, pricing, descriptions, status. The single source of truth.
Every form submission, chat conversation, ad click, and inbound message lands here as a single lead record — with full source attribution.
Phone leads attach to AutoLink with full recording metadata, source attribution, and the vehicle the caller asked about.
GA4 traffic data, ad spend, lead capture, calls, and sold deals all stitch into a single attribution chain — per VIN, per campaign, per dollar.
Inventory pushes to Google Ads catalog and Meta Commerce. Conversion data flows back in. Every dollar spent traces to a VIN.
Page copy, images, blog posts, hours, staff bios, promotions, banners. Edited in AutoLink. Rendered by Website Engine.
Sales managers, BDC reps, marketing leads. AutoLink is designed for the operational team — not the executive dashboard. You log in, you do work, you go home.
Edit a vehicle once in AutoLink. It updates everywhere automatically. Pricing changes, status flips, photo swaps — all destinations stay in sync within minutes.
Website forms, chat conversations, phone calls, Google Ads leads, Meta Lead Ads, SMS. All five sources flow into the same AutoLink record with full attribution — what ad, what page, what VIN.
Every lead, normalized to the same record shape. Source attribution, VIN association, ad campaign, page path — all attached automatically.
Most dealer systems push inventory to ad platforms but lose the conversion attribution coming back. AutoLink runs both directions natively — every ad click traces to a VIN, every lead traces to a campaign.
AutoLink pushes your live inventory catalog as a structured vehicle feed. Google Vehicle Ads run against it directly — no third-party feed manager required. Conversion data and lead form submissions flow back into AutoLink with full campaign attribution.
Inventory pushes to Meta Commerce as a product catalog and to Facebook Marketplace as listings. Lead Ads forms drop straight into AutoLink. Pixel events and conversion API server-side keep attribution clean even with tracking restrictions.
Phone calls were the missing link in dealer attribution for 20 years. AutoLink closes the loop — every call attaches to its originating ad, source, and VIN.
Every record AutoLink holds — every lead, every vehicle, every transaction state — conforms to the Automotive Commerce Protocol. The protocol is open. Apache 2.0 licensed. Vendor-neutral. Which means your data is portable.
Read the protocol spec at acpspec.org30 minutes with one of our engineers. We pull up your current DMS, your current inventory feed, your current ad spend — and show you what AutoLink would look like running underneath all of it. If we're not a fit, we'll tell you.
AutoLink is the operational workspace where everything connects: inventory, leads, calls, ad platforms, analytics, and your website CMS. Traditional dealer software handles one or two of these in isolation.
AutoLink is where they meet — every lead is attributed back to the VIN and the ad campaign that produced it, every inventory change syndicates to AutoTrader, Cars.com, CarGurus, and Facebook Marketplace automatically, and every page on your website pulls from the same source of truth.
AutoLink connects to the major DMS providers (CDK Global, Reynolds & Reynolds, Dealertrack, PBS Systems) and inventory feed formats (HomeNet, vAuto, FirstLook).
For CRM, AutoLink replaces most dealer CRMs entirely because lead aggregation is native — but it can also integrate with VinSolutions, ELEAD, and DealerSocket for dealers who want to keep their existing CRM workflows during migration.
AutoLink pushes your live inventory catalog to both platforms as ad-eligible product feeds and pulls conversion data back. Every Google Ads click and Meta ad lead is captured in AutoLink and attributed to the originating VIN and campaign.
You see end-to-end ROI per vehicle, per ad, per dollar — without manual UTM tagging or spreadsheet attribution.
Yes. AutoLink integrates with CallRail, Invoca, and Marchex via their native APIs. Phone leads attach to the lead record in AutoLink with full recording metadata, source attribution, and VIN association if the caller referenced a specific vehicle on your site.
Your dealership owns 100% of the data. AutoLink is built on the open Automotive Commerce Protocol, so your data is portable as ACP-formatted JSON at any time. We provide export tools to migrate to or from AutoLink with no vendor lock-in. Your inventory, leads, and customer records remain yours.
Typical AutoLink onboarding is 2 to 4 weeks. Week one is DMS integration and inventory import. Week two is syndication setup (AutoTrader, Cars.com, CarGurus, Facebook Marketplace) and ad platform OAuth. Weeks three and four are team training, historical lead import, and parallel running before final cutover.
Zee Motors, Keller Ford, and FAM Vans all completed migration in under 30 days.