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Will Automotive SEO Continue to Be Relevant in 2020 For My Dealership?

Automotive SEO is the technique, art, and science of automotive marketing using proven SEO strategies to increase organic traffic and targeted conversions on the website of an auto dealer.

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Why Automotive SEO Is Beneficial

The reason why automotive SEO is such a key part of the digital marketing strategy of your car dealership is that it offers a competitive advantage over the competition. While you may be able to buy more and more air time and ad space compared to other car dealers, all you do is reach out to the public in hopes of finding people in the market for a car. And we all know how people feel towards traditional advertising, and how simple it is to ignore it. Furthermore, there's still so many dealers who don’t understand the importance of their website presence on search engines. So many websites are out-dated, slow and not user/SEO-friendly which makes it difficult to rank or convert website leads. An overwhelming majority of car dealers are struggling to employ an effective SEO approach for their website, while many utilize and enforce policies that exceed Google's Webmaster Guidelines.

SEO specifically designed for car dealers increases the likelihood that consumers who are on the market for a new or used car will find your dealership by targeting the keywords used during the research and purchasing process. You'll be best served focusing on the exact vehicle brand you're selling first, as buyers who are looking for a specific type of dealership are typically more involved in the buying process than someone simply looking for "car dealerships".

The reason this is so important is that for any specific query on Google and other search engines, only one dealer can show up for the #1 spot. The bulk of consumer traffic will be received at that point and hence more sales than the competition. In 2018, with more than 200 ranking criteria, it is important to work with an organization that knows more than just the shortcuts and quick fixes of today.

Each auto SEO strategy must start with a goal. It often starts by just understanding which keywords are the most important and how to optimize the client's growth potential which distinguishes one automotive SEO company from another

At DealersGear, every customer receives customized, local market research-based keywords. We're not just selecting a collection of keywords, we're selecting the best alternative. The keywords are deliberate and volume-based so that our research focuses on driving customers' targeted traffic.

Many companies use a generic list of keywords for all clients and then work on an optimization page then call it a day. Or worse, they use automated coding to create generic metadata often to optimize keywords, which is duplicated or completely irrelevant. You can show all these fantastic ratings when they give you a study, but no overall value is clarified. You would probably spend your hard-earned money on optimizing keywords that produce little or no search in any given month.

Once the keyword targets have been finalized, DealersGear will create content to build authority around these keywords. We're not only mentioning them on a page over and over in the hope that Google will link them to your site. Our content is designed to be valuable to your potential customers; it's simply not viable to create content specifically for search engines. It also happens to be something Google can detect; its algorithm develops continuously to capture "useless" or "redundant" spam content. Therefore, they use only white-hat SEO approaches as defined in Google's Webmaster Guidelines.

The Differences In Traditional Marketing vs. SEO

If you are interested in increasing the sales of your dealership, link building is an excellent way to cover every base and add authority to your site. For short, link building is the art of gathering high-quality links to your website, so that Google and other search engines give your website a better reputation. In order to properly rate pages, everybody uses links as an indicator of performance, prestige and authority. This is one of the initial signs which could be used by search engines in advanced ranking algorithms.

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Link Building SEO

If you are interested in increasing the sales of your dealership, link building is an excellent way to cover every base and add authority to your site. For short, link building is the art of gathering high-quality links to your website, so that Google and other search engines give your website a better reputation. In order to properly rate pages, everybody uses links as an indicator of performance, prestige and authority. This is one of the initial signs which could be used by search engines in advanced ranking algorithms.

Here at DealersGear, we do high quality link building with manual outreach to increase your domain authority and trust flow of your website. This process requires a lot of experience along with a lot of time and money to go along with highly skilled people to do. Our team of experts go the extra mile to get you the highest quality backlinks to help you rank higher in a short period of time. DealerGear targets only relevant and authoritative sites with content related to the automotive sector while being careful how many (automotive SEO companies) do the link building practice. This ensures that your site is not mixed with spam but that we contribute to the development of advanced relevance between your site and your connected site. Due to the fact that not all links are equal, Google can tell if there is no link and can completely ignore it. This will also make your website open for sanctions specifically designed to links that are irrelevant and artificial.

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Local Citations

If you are interested in increasing the sales of your dealership, link building is an excellent way to cover every base and add authority to your site. For short, link building is the art of gathering high-quality links to your website, so that Google and other search engines give your website a better reputation. In order to properly rate pages, everybody uses links as an indicator of performance, prestige and authority. This is one of the initial signs which could be used by search engines in advanced ranking algorithms.

Social Signals

Social signals are website shares and likes and overall social media presence and visibility perceived by search engines. Search engines measure website credibility by looking at so many factors. One of them is your social media popularity and how many shares and likes your content gets on social media platforms. With our strategy and techniques we will make sure your social presence and signals are always active and up to date.

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why choose dealersgear for your dealership SEO

With our SEO experts and car enthusiasts we combine both passion and skills to deliver a second to none results. Making you rank higher on search engines, getting more leads and selling more cars. If you’re looking for a partner, not only a vendor, give us a call today at 949-923-0190 or reach us at our email [email protected]

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