DealersGear Blog

  In an ever-changing market, an endless list of vendors to choose from, and the wavering tastes of consumers, as an auto dealer how do you stay ahead of the game? Technology has changed the way people do business, and the market offers a seemingly unlimited amount of options for both buyers

More traffic is not necessarily better if it doesn’t result in more sales for your car dealership.  Here are six tips to help you gather more leads and turn visitors into real car buyers.   Navigate Consistently Navigation on a website isn't the most exciting. We may not be able

The way we as consumers shop for anything from clothes to cars has changed drastically. Consumers value time more than anything and researching and shopping for a car is no different. Google has identified 5 key moments that affect the customer's decision.   Is your dealership online stra

 Search engines operate through a completed search process. "Crawlers" search for attributes such as quality content, user experience, and connection patterns from the many search topic-related websites and take only a few to show as the top results. You can improve your SEO by creating cu

There's currently no better way to reach a wider audience than Craigslist classified to market your car dealership inventory. Craigslist is a free public website that allows you to list anything from houses to used clothing pieces, and its format places no substantial limitations on what you can add

Internet Marketing Solutions for Automotive Dealers    There are millions of marketing companies out there in the world working dependently or independently. The addition of Internet to marketing has increased its scope across the globe. Automotive dealers find it very easy to get their

PPC landing page optimization is to build pages that better engage your target audience so you can drive more leads through paid search. It leads to more conversions, which raises the ROI of your PPC car dealer digital marketing campaigns. The landing page should be well optimized to ensur

When we say internet marketing works, it’s because we know it works. Marketing by nature relies on ongoing analysis and measurable goals. In a world where ‘instant’ thrives, it’s hard not to want to get immediate results for whatever action you take. You’ve published a

If you are just starting out and want to make a big impression, you may need a more aggressive budget. The budget would go towards extensive Google AdWords, SEO, public relations, and social media campaigns. The biggest changes in overall dealership expenses have been the growth in the marketing exp

Online display advertising and automotive Search Engine Marketing (SEM) provides a targeted and direct response approach that help to effectively target segment specific audiences and increase brand awareness. When a potential customer looks at a Craigslist posting on your website, we are able to se

Your online content makes or breaks sales; and when it’s research-oriented and educational, you’ll find it makes far more than breaks As an automotive dealer, there’s no question that it’s a competitive marketplace. Attracting the right kind of interest for a sustained period

As consumer shopping habits continue to evolve and more people turn to the Internet, car dealerships need to understand and utilize the digital landscape. Digital marketing is not just display advertising and search engine marketing, but also includes a search engine optimization, user-friendly web

Marketing is all about extending your reach of the business to the right audience at the right time. In this digital era, the automotive industry is struggling to associate with their audience and generate new surges of revenue. Incorporating digital strategies into marketing can enable your busines

SEO is the most important feature of digital marketing services. As we all know the internet has transformed everything. People nowadays search online before they decide what to purchase and where to purchase which is still growing promptly. As a result, a lot of competition for business increases o

Search engine optimization has several applications that fluctuate significantly which obviously depend upon the kind of business you have. But luckily car business is the best business, and that needs automotive SEO. The dealership business needs a strong SEO to enhance the quality of the site, lin

Facebook is a social media platform which has 2.3 billion users every month. It is almost third proportion of the population of the whole world. Facebook is a better platform for advertising when compared with others for any nature of business because of its paid or unpaid advertising campaigning

Hiring a marketing agency is a very crucial decision for building a constructive image of your auto dealership website. It is especially of critical value, if you have built a platform that would offer exclusive features for other dealerships, as they will be building an image for not only your webs

Hello Everyone, another fantastic Friday and DealersGear is here with another FreeTipFriday video.   We want to thank you all for the support and encouragement we are receiving for these Videos and will continue to provide relevant education when it comes to digital marketing and advertising. Â

We wanted to thank everyone for the support of our previous video! (Our guide on how to take professional photos of your inventory.) If you haven't requested your guide yet, it's not too late.   For this weeks FreeTipFriday, our VP of Marketing and the master of Google is discussing the recen

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