Zee Motors in Dallas, Keller Ford in Pennsylvania, FAM Vans in Southern California. Three different segments. Three different starting scores. Same operating system. Every number below is auditable against their DMS, SEMrush, and ad platform data.
Different OEMs, different markets, different sizes. Same platform underneath.
From buried in Google to cited by ChatGPT within 12 days. The flagship pilot — ran the full stack from day one and shipped first.
Read the full case studyRural-region Ford store with a BDC of two. The Vehicle Marketing Multiplier lead-response engine turned them into a 24/7 operation.
Read the full case studyCommercial fleet specialist. Different shopper, different lifecycle, different conversion path. The FLEET layout was built around them.
Read the full case studySame starting cohort, same 90-day window, same measurement methodology. The averages.
Same data, sliced three ways. Tap a tab to see AEO outcomes, operational wins, or conversion lifts across the cohort.
Up from 11/mo pre-launch. ChatGPT and Perplexity drive most volume. First cite: day 12.
Up from 4/mo. Smaller volume because regional, but 54x lift. First cite: day 9.
Up from 2/mo. Commercial fleet queries are niche, but high-intent. First cite: day 14.
We asked each pilot what changed in their day-to-day — not just in the numbers.
"We stopped checking what ChatGPT was saying about us because we knew the answer — it was citing us. The schema work, the FAQ layer, the question-form H2s — once that was in place, the rest happened on its own."
"Our BDC went from two people scrambling to two people doing real work. Vehicle Marketing Multiplier handles the first touch, sentiment-scores the conversation, and only escalates when there's a real human moment. Their time finally gets used right."
"Commercial fleet buyers research like engineers. They want specs, capability data, and TCO. The FLEET layout speaks their language. Our RFQs got better, not just more. That changed the entire desk's conversation."
Before DealersGear, all three pilots looked operationally different. But under the hood, they had the same gaps. Different scale, same shape.
The pilot was three. The cohort is growing. Here's where the next batch comes from.
Dealers currently in the 30-day onboarding window. First wave of post-pilot adopters.
Ford, Chevrolet, Toyota, Honda, Hyundai, Kia, Subaru, Jeep, and commercial. Multi-OEM ready.
From New England to Pacific Northwest. Different markets, same platform.
Of the 14 new dealers, 11 were referred by Zee, Keller, or FAM directly. Highest signal of all.
All three pilots run on the same Automotive Commerce Protocol substrate. Their data is portable. Their pipelines are interoperable. The protocol is open, Apache 2.0 licensed, and vendor-neutral.
Read the protocol spec at acpspec.orgStart with the free audit to see where you stand. Or book a strategy call — we'll set up a reference conversation with whichever pilot dealer matches your segment. No pressure, no pitch.
Three pilot dealers are featured in detail: Zee Motors (Ford dealer in Dallas, TX), Keller Ford (Ford dealer in Pennsylvania), and FAM Vans (commercial fleet specialist in Southern California).
Each represents a different dealer segment — mass-market metro, regional Ford, and commercial — and each ran the full DealersGear stack (AutoLink + Website Engine + Vehicle Marketing Multiplier) for at least 90 days before metrics were recorded.
All metrics are measured against a pre-DealersGear baseline taken during the first week of onboarding.
SEO metrics come from SEMrush. AI citation counts come from weekly probes against ChatGPT, Perplexity, Gemini, and Claude. Ad-spend metrics come from Google Ads and Meta directly via API. Lead and sold-vehicle metrics come from the dealer's DMS (CDK, Reynolds and Reynolds, or Dealertrack). Every number is auditable by the dealer.
These are pilot dealers who agreed to publish their data. They are representative of dealers who actively use the platform but not guaranteed for every dealer. Outcomes depend on starting point, market, OEM, and how engaged the dealer team is during onboarding.
The free 47-point audit gives every dealer a clear baseline of where they stand before they decide whether to migrate.
Yes. All three pilot dealers — Zee Motors, Keller Ford, and FAM Vans — have agreed to take reference calls from prospective DealersGear customers.
Book a strategy call with our team and we'll set up a 15-minute reference conversation with whichever dealer matches your segment most closely.
Most metrics show meaningful movement by day 30 post-launch. SEO ranking improvements stabilize around day 60. AI citation counts grow over 90+ days as AI engines re-crawl the new pages. Ad-spend optimization shows results within the first 14 days.
Full case studies cover the 90-day window because that's when patterns are statistically meaningful, not when results start.
Only with your explicit written consent. Aggregate, anonymized data may appear in benchmark reports — for example "pilot dealers averaged +38% top-3 placement" — but no dealership is named, quoted, or visually represented without a signed authorization.
Most dealers prefer to stay anonymous; pilot dealers are the exception.