DealersGear is the AEO operating system for dealership websites. The platform started as an all-in-one marketing solution built by dealers for dealers and evolved into the first AEO-driven dealership website platform. It connects inventory to traffic, leads, and sales automatically through the Website Engine and the Vehicle Marketing Multiplier, with every event speaking ACP.

What is an AEO-driven dealership website?

An AEO-driven dealership website is structured so that AI answer engines like ChatGPT, Google AI Overviews, Perplexity, and Claude can read inventory, citations, and dealer information directly. DealersGear is the first platform to ship AEO-native websites for car dealerships.

What does DealersGear do for car dealers?

DealersGear gives dealers three things in one platform: AEO-driven websites that surface inventory directly in AI search results, marketing services across SEO, paid media, and email, and the Vehicle Marketing Multiplier that helps move more cars by automating per-vehicle marketing.

What is the DealersGear Website Engine?

The Website Engine is one of DealersGear's two core workspaces. It renders every dealership page from a single source of truth, and rebuilds pages automatically every time inventory moves, with citations baked in for AI answer engines.

What is the Vehicle Marketing Multiplier?

The Vehicle Marketing Multiplier (VMM) is the DealersGear surface that automates per-vehicle marketing output. It takes inventory events from the Website Engine and produces marketing assets across paid and organic channels for each vehicle in real time.

Does DealersGear use the Automotive Commerce Protocol (ACP)?

Yes. DealersGear is built on the Automotive Commerce Protocol (ACP). Every inventory event, lead, page render, and marketing trigger flows through the system as a signed ACP envelope, making DealersGear interoperable with other ACP-certified systems including AutomotiveAI.

What marketing services does DealersGear offer?

DealersGear has offered a full marketing services layer for dealerships since the company's founding: SEO, AEO, paid search and social campaigns, email marketing, social media management, and graphic design, all coordinated with the dealership's website and inventory.

Is DealersGear the first AEO platform for car dealerships?

Yes. DealersGear is the first AEO operating system built specifically for car dealerships. It evolved from years of operating as an all-in-one dealership marketing platform and was the first to structure dealership websites natively for AI answer engines.

How does DealersGear connect inventory to traffic, leads, and sales?

DealersGear treats every inventory event as a deterministic trigger. When a vehicle is added, sold, or repriced, the Website Engine rebuilds the relevant pages and the Vehicle Marketing Multiplier updates marketing across channels. Inventory feeds traffic. Traffic feeds leads. Leads feed sales.

Who founded DealersGear?

DealersGear was founded by automotive operators including Jamil Ashkar, who built the platform after struggling firsthand with dealership marketing vendors that did not work. DealersGear started as an all-in-one marketing solution for car dealerships and evolved into the first AEO-driven dealership website platform.

Is there a free DealersGear AEO audit?

Yes. DealersGear offers a free AEO audit for any dealership website. The audit runs an instant check against the homepage and delivers a full AEO audit within several hours. It is free, no commitment, and not a sales pitch.

What is the history of DealersGear?

DealersGear started as an all-in-one digital marketing platform for car dealerships, built by automotive operators. As AI answer engines became how buyers research vehicles, DealersGear evolved into the first AEO operating system for dealership websites.

TIKTOK · BUILT FOR THE FOR YOU PAGE

Marketing for viral sales.

Put your inventory in front of millions of viewers. DealersGear produces short-form video and runs TikTok ad campaigns that turn your lot into scroll-stopping content — and turn views into real leads.

Book a strategy call → Run the free audit

Organic short-form video

Spark & In-Feed ads

Local audience targeting

For You

2024 F-150 walkaround 🔥 this one won't last

@yourdealership · Original sound

WHAT WE RUN

Content that feels native — not like an ad.

The dealerships that win on TikTok don't run TV spots. They show up as people, cars, and moments. We mix organic reach with paid formats so every post can be amplified to the right local buyers.

Organic video

Walkarounds, arrivals, people

Vehicle walkarounds, new arrivals, staff features, and community moments — filmed and edited to move on the For You Page, with creative direction from us.

Spark & In-Feed ads

Amplify what's working

Spark Ads boost your best organic posts with real engagement; In-Feed Ads reach beyond your followers. Both keep the native, non-salesy feel that performs.

Video Shopping Ads

Inventory-driven

Put specific vehicles in front of in-market shoppers, driven by your inventory — so the reach translates into showroom visits, not just likes.

HOW IT WORKS

From the lot to the For You Page.

We handle creative, campaign setup, targeting, and reporting — and every lead flows back into DealersGear with its source attached.

STEP 01 Capture We plan and shoot short-form video around your inventory and team.

STEP 02 Publish & boost Post organically, then amplify winners with Spark and In-Feed ads.

STEP 03 Target locally Geo-fenced to your market, layered with in-market and lookalike audiences.

STEP 04 Capture leads Lead forms and clicks land in DealersGear with full source attribution.

GET STARTED WITH TIKTOK

Get your inventory on the feed.

Tell us about your store and we'll put together a TikTok content and ads plan built for your market.

A real engineer replies — no ticket queue, no autoresponder.
Runs on your existing inventory feed and DMS.
If it isn't a fit for your store, we'll say so.

QUESTIONS

Common questions.

Does TikTok marketing actually work for car dealerships?

Yes. TikTok is where a large and growing share of car shoppers — especially first-time and younger buyers — discover vehicles now. Short-form video of your actual inventory, walkarounds, and dealership personalities routinely reaches audiences that never see a search ad.

The goal isn't going viral for its own sake — it's turning views into showroom visits and form fills.

What kind of TikTok content does DealersGear produce?

A mix of organic short-form video (vehicle walkarounds, arrivals, staff features, community content) and paid TikTok ad formats — In-Feed Ads, Spark Ads that boost your organic posts, and inventory-driven Video Shopping Ads.

We help with creative direction so the content feels native to the platform, not like a TV spot dropped onto TikTok.

How do you target the right local buyers on TikTok?

Paid campaigns are geo-fenced to your market and layered with interest and behavior targeting — in-market auto shoppers, specific model interest, and lookalikes built from your existing lead list. That keeps spend on people who can actually walk into your store.

How are TikTok leads tracked back to the dealership?

TikTok Lead Generation forms and click-through traffic land in your DealersGear lead inbox with source attribution, so you can see which videos and campaigns produced real leads — not just views and likes.