Photo, price & mileage
The full listing, up topEach ad shows a real vehicle from your inventory with its image, price, mileage, and your dealership name — the details a shopper actually decides on.
VLA · VEHICLE LISTING ADS
Stay above the
competition.
Vehicle Listing Ads put your actual cars — photo, price, and mileage — at the very top of Google Search, above organic results and above the dealer down the road. DealersGear builds and manages the live feed that powers them.
Top of Google Search
Live inventory feed
Auto-paused when sold
Sponsored · Vehicle listings
$42,890
2024 F-150 XLT SuperCrew
Your Dealership ★★★★★
$38,450
2023 F-150 Lariat 4WD
Your Dealership ★★★★★
$35,900
2022 F-150 XL SuperCab
Your Dealership ★★★★★
Your inventory, shown with price and photo — before the shopper scrolls.
WHAT VLAs DO
A text ad tells. A VLA shows.
When a shopper searches for a specific vehicle, a Vehicle Listing Ad answers with the car itself — not a headline. The click that follows is already qualified: they know the model, the price, and that it's on your lot.
Above organic results
Prime real estateVLAs render at the very top of Google Search and the Shopping tab — ahead of organic listings and competing dealers bidding on the same model.
Only real, in-stock cars
Feed-driven, never staleAds are generated straight from your live inventory feed. Repriced vehicles update; sold vehicles pause automatically — so shoppers never click a car that's gone.
HOW WE SET IT UP
From your lot to the top of Google — on autopilot.
You approve the budget. We handle the plumbing: the feed, the Merchant Center account, the campaign structure, and the day-to-day management.
STEP 01
Connect the feed
We pull your live inventory from your DMS or inventory provider.
STEP 02
Merchant Center
We format and verify your inventory for Google's VLA requirements.
STEP 03
Launch campaigns
Structured, geo-targeted VLA campaigns go live and are managed for you.
STEP 04
Leads land in DealersGear
Clicks and calls attribute back to the vehicle and the campaign.
GET STARTED WITH VLA
Put your inventory above the fold.
Tell us about your store and the models you want to move — we'll map out a Vehicle Listing Ads plan built on your live feed.
- A real engineer replies — no ticket queue, no autoresponder.
- Runs on your existing inventory feed and DMS.
- If it isn't a fit for your store, we'll say so.
QUESTIONS
Common questions.
What are Vehicle Listing Ads (VLAs)?
Vehicle Listing Ads are Google's inventory-driven ad format for car dealers. They surface a specific vehicle — with photo, price, mileage, and your dealership name — at the very top of Google Search and the Shopping tab when a shopper searches for that kind of car.
Unlike a text ad, a VLA shows the actual vehicle, so the shopper who clicks already knows the car, the price, and that it's at your store.
How does DealersGear set up VLAs for my dealership?
We build a live inventory feed from your DMS and hand it to Google Merchant Center and Google Ads in the format VLAs require. As vehicles are added, repriced, or sold, the feed updates automatically — so your ads never show a car that's already gone.
Campaign structure, bidding, and location targeting are managed for you; you just approve the budget.
Do VLAs replace my regular Google Search ads?
No — they complement them. VLAs win the high-intent, model-specific searches ("used F-150 near me") with a picture and a price, while your text and Performance Max campaigns cover broader brand and conquest terms. Most dealers run both from the same inventory feed.
How quickly can VLAs go live?
Once your inventory feed is connected and Merchant Center is verified, VLAs typically go live within a few business days. Feed connection is the longest step and depends on your DMS or inventory provider — we handle the integration during onboarding.