In an ever-changing market, an endless list of vendors to choose from, and the wavering tastes of consumers, as an auto dealer how do you stay ahead of the game?
Technology has changed the way people do business, and the market offers a seemingly unlimited amount of options for both buyers and sellers. From newspaper ads and billboards to Facebook ads and personalized email marketing, the ways to reach consumers have drastically evolved.
Here are a few reasons as a dealer it would be a good idea to catch on to the digital marketing trends:
according to www.statista.com there are around 230 million online shoppers in the United States and Canada, that's more than 50% of the population. People have busy lives and are constantly searching for convenient ways to shop and a smart vendor will know how to deliver this convenience to them by having strong online visibility. This is achieved by being where your customers are, and these days more than ever most of your potential clients are online, constantly comparing various dealerships in terms of services and prices in their quest to get the best deal out there.
as a proud dealership owner, it is crucial for you to show your customers who you are, where you are located, what cars and services you offer, and how to reach you. You must be able to provide detailed information on yourself and your company to build trust and loyalty with your customers. You must be able to provide pictures so people will become familiar with your location, and you should be able to post pictures of your cars and happy customers to catch the eyes of potential buyers.
with millions of different customers and different tastes, as a dealer you don’t want to waste your time pitching to the wrong audience. With digital marketing tools tailored to your specific needs, you can specify your targeted audience demographically and geographically to save time and money on your marketing.
the days of phone books and notepads are over. With sophisticated digital marketing tools, you are able to keep track records of all your clients as well as your interactions with them. Having this database will allow you to keep track of all your clients, leads and potential customers to target. It will also ease the process of following up and getting them back in the door when the time comes again for them to renew their vehicles. Having the right CRM in place will help you engage and communicate with your customers the right way.
The digital market has given more power to consumers than ever before. With access to information from almost anywhere in the world, with a simple phone and internet connection, shoppers have access to millions of vendors from the comfort of their homes. This means that people can search for any car they want wherever they are and you most certainly want to be a part of this evolving technology. A dealership owner making the decision to keep up with the constantly evolving digital marketing tools available could very much make or break your business.Let’s talk