By using DealersGear, you accept these terms
When you sign up for an account, run an audit, install Website Engine on your dealership domain, or use any AutoLink or Vehicle Marketing Multiplier feature, you agree to be bound by these terms. If you're agreeing on behalf of a dealership or other organization, you confirm that you have authority to bind that organization.
If you don't agree to any of these terms, don't use the service. Existing customers who don't agree to a substantive amendment may terminate their subscription within 30 days of the change taking effect and receive a prorated refund.
What DealersGear provides
DealersGear is a software-as-a-service platform comprising three primary products:
- AutoLink — the central workspace for dealership data (inventory, leads, calls, analytics, ad platforms).
- Website Engine — the rendering layer that produces the dealer's public website from AutoLink data.
- Vehicle Marketing Multiplier — the activation layer (AI agent) that acts on the data within dealer-controlled guardrails.
The service also includes the free 47-point AEO audit, the company blog, the open-source Automotive Commerce Protocol (ACP) hosted at acpspec.org, and any other features we announce as part of the DealersGear product surface.
We may modify, add, or remove features over time. We will give at least 30 days' notice before removing or materially changing a feature you actively rely on, and we will preserve a data-export path before any deprecation.
Account terms
To use AutoLink, you must create an account and provide accurate, complete information. You're responsible for:
- Maintaining the confidentiality of your login credentials.
- All activity that occurs under your account, whether or not you authorized it.
- Notifying us immediately of any unauthorized use.
- Ensuring your designated administrator is a person with authority to make decisions on behalf of the dealership.
You must be at least 18 years old to create an account, and you must use a real email address you actively monitor. We may suspend or terminate accounts that appear to be operated under false pretenses.
Trial and pilot terms
From time to time we offer pilot programs or free trials of new features. Pilot dealers receive expanded access and direct support in exchange for feedback and the right to reference their participation publicly (subject to mutual agreement on specifics). Current pilots include Zee Motors, Keller Ford, and FAM Vans.
Pilot terms are typically governed by a separate Pilot Agreement that supersedes these standard Terms where they conflict. If you participate in a pilot:
- Pilot features may be unstable, change without notice, or be removed at the end of the pilot.
- We do not bill for pilot features unless explicitly stated in the Pilot Agreement.
- You may withdraw from a pilot at any time with 14 days' notice.
How billing works
Paid subscriptions are billed in advance, monthly or annually, depending on the plan you choose. Stripe handles all card processing. You authorize us to charge the payment method on file for all fees due.
Fees are non-refundable except where required by law or where we cancel a feature you depended on. We don't bill setup fees, migration fees, or per-seat fees for the dealer-facing products.
Cancellation
You can cancel anytime from the AutoLink dashboard. Cancellation takes effect at the end of the current billing period. Your data remains accessible for 90 days post-cancellation for export. After 90 days, we delete it per our retention policy.
Past-due accounts
If a payment fails, we'll retry up to three times over 10 days and email you each time. After 10 days past due, we may suspend write access to your account while preserving read-only access. After 30 days past due, we may terminate the subscription. We don't sell data of past-due accounts; we simply lock the account until payment is resolved or the account is closed.
What's yours stays yours
You own your data. The inventory, leads, calls, content, and analytics that pass through DealersGear belong to your dealership. We hold a limited license to process this data only to operate the service for you, and only for the duration of your subscription plus the 90-day post-cancellation export window.
You grant us this license to:
- Display, transmit, store, and back up the data as needed to operate the service.
- Generate aggregated, de-identified statistics that we may use for product improvement and benchmarking. These statistics never identify individual dealerships.
- Use your data to train AI models only within your own workspace. Your data does not improve models for any other customer.
You're responsible for ensuring you have the right to provide us with the data you upload. If a shopper submits a lead through your Website Engine site, your dealership is the data controller for that lead, not us.
Who owns what
DealersGear's IP
The DealersGear product, code, design, branding, documentation, and proprietary algorithms are owned by AutomotiveAI INC and protected by US and international intellectual property laws. We grant you a non-exclusive, non-transferable license to use the service during your subscription, subject to these terms.
The ACP spec
The Automotive Commerce Protocol is licensed under Apache 2.0. Anyone — including competitors — may implement, extend, or build commercial products on top of the spec. The reference source code at github.com/AutomotiveAI-INC is similarly Apache 2.0.
Your IP
You retain all rights to your dealership's data, brand, photos, content, and any custom modifications you make within the product. We don't claim ownership of anything you create or upload.
Feedback
If you send us feedback, feature requests, or suggestions, you grant us a perpetual, royalty-free license to use that feedback to improve the product. We won't claim your idea was ours, but we may use it without payment.
What you can't do with DealersGear
You agree not to:
- Use the service to send unsolicited bulk email, telemarketing, or SMS spam.
- Use the service to host fraudulent vehicle listings, fake reviews, or misleading inventory.
- Reverse-engineer, decompile, or attempt to extract source code (except where Apache 2.0 ACP code permits this).
- Resell or sublicense the DealersGear product without our written consent.
- Use the service to harm minors, violate privacy laws, or facilitate illegal activity.
- Attempt to disrupt, degrade, or probe the service infrastructure (security researchers should contact security@dealersgear.com instead).
- Use the service to violate any third party's intellectual property rights.
Violation of acceptable use may result in immediate suspension, with notice and a chance to cure where the violation appears unintentional.
What we promise — and what we don't
We provide the service with reasonable skill and care. We will use commercially reasonable efforts to maintain 99.9% uptime for the dealer-facing public site rendering (Website Engine) and 99.5% uptime for the AutoLink dashboard. Service credits for sustained outages are detailed in the SLA available to paid customers.
Beyond that, the service is provided "AS IS", without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not guarantee:
- That every audit recommendation will result in revenue lift.
- That AI engines (ChatGPT, Perplexity, Gemini, Claude) will cite your dealership any specific number of times.
- That ranking lift in Google search will continue indefinitely after any algorithm change.
- That third-party integrations (CDK, Reynolds, CallRail, etc.) will remain available without changes outside our control.
Some jurisdictions don't allow disclaimers of implied warranties. In those jurisdictions, the disclaimers above apply only to the extent permitted by law.
The financial cap on what either of us can claim
To the maximum extent permitted by law:
- Neither party will be liable for indirect, incidental, consequential, or special damages — including lost profits, lost revenue, lost data, or business interruption — even if advised of the possibility.
- Our total aggregate liability arising out of or related to the service is limited to the fees you paid us in the 12 months preceding the event giving rise to the liability.
- These limits don't apply to liabilities that cannot be limited by law (gross negligence, willful misconduct, fraud, or violation of privacy law).
Mutual cover
You agree to defend, indemnify, and hold harmless AutomotiveAI INC against claims arising from your use of the service in violation of these terms or from data you provided that infringes a third party's rights.
In turn, we agree to defend, indemnify, and hold you harmless against third-party claims that the DealersGear product, used as we documented, infringes that third party's intellectual property rights. Our indemnity is capped at the same 12-month-fees amount as our liability limit.
When these terms change
We may amend these terms when laws change, when we add or remove features, or when we need to clarify something that turned out to be ambiguous. Material changes will be emailed to account holders at least 30 days before they take effect.
If you don't agree to a material change, you may cancel within those 30 days for a prorated refund of any unused pre-paid period. Continued use after the effective date means acceptance.
Every prior version of these terms is preserved in our public Git repository (github.com/AutomotiveAI-INC/legal) with timestamped revisions.
How to reach us — and where disputes are resolved
For legal questions, notices, or complaints: legal@dealersgear.com.
These terms are governed by the laws of the State of Delaware, USA, without regard to its conflict-of-laws principles. Any dispute that cannot be resolved through good-faith discussion within 60 days will be resolved by binding arbitration administered by JAMS in Wilmington, Delaware, except either party may seek injunctive relief in court.
AutomotiveAI INC
Attn: Legal
(Address available upon request via email)