A car dealership’s website performance depends on the features it provides. More and advanced features perform better than less and basic features but less may be better when it comes to having an easy-to-use website. Even having a more complicated website can make a person less likely to purchase a car. Here are some of the most important things you should have to make sure your website is successful!
A car is the 2nd most expensive purchase in your life after you buy a home. There’s a lot to consider when you buy a new car such as the style, make and model, color, trims, etc. Every dealership should have a feature on their website that allows the customer to search for the car they want. If they can’t find what they are looking for, they might as well opt out of staying on the site. The more comprehensive the process, the better the results are for the buyer. A good and easy search is what your dealership needs to bring in customers and make them walk out happier than ever.
The beauty of buying a car is that you have many options to choose from along with the price that fits best for you. You’ll find that most customers will often choose their car based on minor differences whether it’s the different features, colors, trims, makes and models, and other significant factors. With all the details presented to them on the website, the power is in the hand of the buyer. However if there are hardly any details about the car on the website, this will have the customer checking elsewhere. The details play an important role in a buyer’s interest.
Why travel all the way to the dealership? The website is your new showroom. You can tell a lot about a car just by looking at it. Just as a dealer will present a car in its best light, the photos on the website should be no different. Having low quality photos on your website can be detrimental to your dealership’s success. It’s also important that you have more than one photo on the page on which the car is detailed. Angles are everything, so incorporate them as well. When it comes down to two choices, people lean more towards aesthetics.
Keep in mind that customers aren’t just looking at your dealership’s website. There are other dealerships who have the same goal in mind and that’s making sure their websites attract the most customers and produce the most customer service. It’s up to the dealer to provide the best deals on the website so that they catch the attention of their potential customers. Another thing to remember when adding deals to your website is not to make the fonts of the numbers and characters very big. This will increase the chances of annoying the customers that go on the website. There are other methods that steer away from this problem.
What if you’re looking for a car but you’re afraid that your credit isn’t high enough to guarantee an auto loan from the dealership? A dealer’s website should give customers the option to check if their credit is approved or not. By doing this, it saves customers time from going all the way to the dealership and allows them to check from the comfort of their own home. It stings to get rejected. It’s better to find out whether your credit got approved or rejected right away rather than having to stress about it waiting for an answer at the dealership.
You won’t know which car is right for you unless you compare it with another car. You can help your customers by adding an option where you compare your cars side-by-side. This gives customers an easier way of making a decision. Make sure when you add information that it's not only easy to read but gives high quality information so that customers know what they are looking to buy. With this in mind, they won’t have to regret their decision.
Contact between the customer and the dealer is a crucial task for the website. If your customer has no way of contacting you as soon as they make a decision, they basically searched for the car and made the decision for nothing. it’s important for the dealer to provide contact information like phone number, support email, and the address of the dealership. If you want a different alternative to this, you can add a form for the customer to fill out and submit if they are having trouble finding the right car. You should also follow up with the form submissions as often as possible.
You have the keys necessary to make your dealer’s website successful. So don’t wait! Take your dealership to the next level today!Let’s talk