Your online content makes or breaks sales; and when it’s research-oriented and educational, you’ll find it makes far more than breaks As an automotive dealer, there’s no question that it’s a competitive marketplace. Attracting the right kind of interest for a sustained period of time is not without its challenges. This has extended itself from a personal sales environment and into the online Automotive Social Media Marketing space.
Up to 94% of prospective car buyers now connect with dealerships through their automotive SEO services on websites. Now, the primary goal of marketing departments in dealerships should be to drive footfalls using online channels.
You have to Own a Responsive Car Dealer Website. The first step is to look at the automotive SEO services, their nuts, and bolts: make sure each page is optimized with targeted keywords and that its structure facilitates conversion (e.g easily searchable, user-friendly, clean and uncluttered, visually pleasing, etc.). A quick look at your Google analytics numbers will show you that an overwhelming majority of your online visitors access your website on their mobiles. Also, create a tight link structure so your visitors can easily navigate from piece to piece or page to page with ease; this enables them to find the answers they need without leaving your site .you should
Start Blogging: Blogging is one of the content marketing strategies that drive more car sales. Blogging and automotive SEO services can increase traffic, build trust, and improve conversion rates.
Influencer Marketing: Interview a few local influencers and publish them on your website, preferably in the video format. The influencer will get more exposure and your dealership will get authoritative content.
Leverage social media not only for socializing but also for Automotive Social Media Marketing. Your entire local community is probably available through social media so it’s the best way to boost up your sales. Updating your social media profiles should reflect your current inventory, as well as give visitors a glimpse of what’s coming soon. Integrating lots of visual content. This includes stills and video, which enable leads to visualize themselves in your vehicles. Visual content is also ideal for social media posts.
The Google Ad words paid advertising platform is ideal for short-term results. Ad words campaigns can drive huge traffic and conversions. The campaign that includes automotive SEO services can be set up within minutes and you can include optimized text, image, or a video. Google Analytics is an ever-growing and evolving tool that has the ability to unlock potential and insight. Track every conversion point so you can attribute the sales you get to your various marketing channels, such as social media, PPC and SEO.
Boost online car sales with a strong digital presence. Today, the lines between online and offline worlds are all but erased. Your internet efforts yield results on the lot, in the showroom, and in your profit reports.