6 Amazing Tips For Automotive Dealers That Can Boost Car Sales In No Time

When it comes to getting your automotive dealership noticed on the internet, it can be confusing to know which marketing techniques are going to work for you - and which might just be a waste of your time and money.

We know that you don’t have all day to get the ball rolling, so being the best automotive advertising agency, we’ve got some brilliant ideas for how to market your business, to help you get your dealership ranking highly and gain some traction with your email lists so that customers who need you can easily find you.

6 Amazing Tips For Automotive Dealers 

1. Word of Mouth

Did you know that 84 percent of people trust online reviews as much as they trust information from people they know when it comes to trusting what they read on the internet? When possible, encourage customers to leave reviews. This may appear to be a daunting task, but when it comes to automotive marketing and car dealership advertising, this is a great and simple opportunity to showcase your work and gain recognition.

When it comes to ranking on Google searches, the site considers over 200 factors, but online reviews play a significant role. Train and encourage your employees to request reviews. Following up with clients after their visits with you is also encouraged. This is a great way to ensure that you reap the benefits of your hard work as much as you can without spending money in the first place. The best free advertisement is word of mouth. However, this doesn't mean that you shouldn't invest in other methods like SEO for auto dealers.

2. Content is King

The most important thing to remember is to provide value from the start, regardless of how you rank on a search engine or how people find your company. The simplest way to accomplish this is to create content that will entice people to visit your website. What does this mean for a car dealership?

1. Make videos about simple car maintenance topics such as oil changes.
2. Create blog posts that address frequently asked questions.
3. Send emails with exclusive information that your customers can't get anywhere else.

It may appear that the internet is overflowing with thought leaders and people who have mastered the art of producing quality content, but you can do it just as well, if not better, by hiring a company like DealersGear, which provides SMM, CRM, and SEO for car dealerships. This way, you can be confident that they will share your content on social media and that you will follow SEO best practices to maximize organic reach. The more organic your online traffic is, the less money you'll need to spend on advertising.

3. Avail A Good Car Dealership CRM 

An automotive CRM is a tool designed for the automotive industry that allows you to manage leads, hold salespeople accountable, and provide exceptional customer service. It is the central hub from which you can monitor all activities at your dealership.

As a car dealer, you must select the best automotive CRM for your business. Automotive CRMs are designed to help dealerships form stronger customer relationships that drive revenue. These software solutions aid in marketing, sales, and client relations. DealersGear, being the best car dealer advertising agency, provides a CRM that will do wonders for you.

Automotive dealerships should always use a good CRM like the DealersGear CRM. It makes no difference whether you are an independent dealership with a used car lot or a franchise representing a global vehicle manufacturer. Because the car selling industry depends mainly on repeat customers, a dedicated automotive CRM software is designed to cater to them. A car dealership CRM ultimately assists car dealerships in developing loyal and long-lasting relationships with their customers, resulting in increased sales.

4. Focus On Basics

The first step in impressing potential customers and convincing them to invest in you is to have a decent, professional-looking website. This should include the following:

• Your blog and website
• An easily accessible email address, phone number, and auto shop address
• Information that is clearly laid out and easy to read

Consider how aggravating it is to visit a website where the information you require isn't readily available and instead takes you hours to find. On a website, you don't have hours: you have about 15 seconds. Your website should be so simple to use that it takes no more than three clicks for a customer to find what they're looking for.

Don't stress about filling the site with everything you think they might want. Instead, consider the viewpoint of a customer. While a dark gray font on a black background may appear cool and cutting edge to you, keep in mind that people want to be able to easily read the information at hand. The easiest way to get this handled is by hiring an automotive advertising agency like Dealers Gear. Everything will be taken care of by professionals while you rest easy.

5. Giving Gifts To Customers

While an aggressive hard sell may turn off customers, there's no denying that everyone wants the chance to save a little money. Everyone enjoys receiving a gift occasionally. Gifting prospective customers is a great way to get them in the door. And giving gifts to your existing customers is a great way to turn them into brand advocates. This can range from complimentary snacks to free collectibles to a rewards program.

You can also contact other local businesses to see if they would be interested in providing their customers with a coupon for a discount or a free oil change. This is a great way to build relationships in the community, as their customers are likely to appreciate the opportunity to be your customer as well. You may have to spend a little more money on branding, but it will be well worth it when you gain loyal customers.

6. Social Media Marketing

You've probably noticed how quickly social media has surpassed traditional methods of advertising and marketing. Because all social media platforms have millions of active users, they have the potential to change the game. SMM for auto dealers and Facebook/Instagram ads are an excellent way to promote your business to people in your area while also promoting freebies or discounts. They allow you to target your audience geographically while also providing important lead information such as names and email addresses (for your email list!) 

To Wrap Up

These were some really amazing tips that will help you increase your sales remarkably within no time. Also, if you’re looking forward to implementing any of the aforementioned solutions to your business, DealersGear has you covered. Everything from our SMM to car dealer CRM system has been designed for your convenience and to get your business noticed online.

If you want to visit our place, we are situated at 2091 Business Center Dr. UNIT 120, Irvine, CA 92612, United States. To get more updates, follow us on Facebook, Instagram, and YouTube.