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How Google My Business Is Beneficial For Your Car Dealership


DealersGear/How Google My Business Is Beneficial For Your Car Dealership

Modern-day businesses are all about setting up Google My Business pages and shifting their business to digital platforms. They do this because they want maximum awareness of their business and want to reach out to every other local customer across the town and area. Many people have been hitting the jackpot just because they decided to take their business to the next level. 


Google My Business helps make your local search successful, increasing the chances of you getting seen before your competitors. These practices have taken the local car dealerships to another level. If you are the owner of a local car dealership, then you have come to the right place. Keep going with this blog, and you will gain knowledge about GMB and how it can be beneficial for your business.


Google My Business for Your Dealership:

Setting up Google My Business has to be one of the first steps in your car dealership’s marketing strategy. And the best part is that this is one of the easiest things that you can do. If you start to use it perfectly, GMB can turn out to be helpful with local searches, and you can get your car dealership ranked higher on the search engine. All of this increases the chances of people being aware of your business. 


With millions of Google users across America, setting up a Google My Business account for your car dealership will be something amazing that you can do. On top of that, it’s totally free. You don’t need to pay dollars or cents for it. It is an easy-to-use tool that can help many businesses and organizations manage their online presence on the very famous search engine, Google. 


Why SEO Is Important For Your Dealership:

Since we have told you that GMB is beneficial for your dealership, on the other hand, SEO is also important for your dealership. SEO is essential, which will ensure digital success for your business. The reason is that it uses keywords that drive organic search traffic to your business from Google. Individuals who are your current and potential customers will use keywords or phrases whenever they are searching for something related to your business. 


If you are someone who’s new to SEO, then you should kickstart with the basics. Read about these things below:

  • Create a shortlist of keywords or phrases which describes the core of your business
  • Use ‘car’, ‘automotive’, and ‘dealer’ in every keyword and phrase.
  • Expand this into a list of brands, makes, and models, and add the location of your business.
  • It’s important to keep these keywords and phrases in your mind whenever you are setting up GMB. 


How will Google My Business impact SEO?

You must be wondering, ‘How will Google My Business impact your SEO?’ No need to worry. It helps build your car dealership’s SEO. This means that you will be getting a higher ranking on Google, and you will get more website clicks, which will lead to more customers that will be converted into more business. 


Google My Business not only helps customers find your car dealership, but it will also tell them who you are and what you are offering them. GMB works really well with your website, as it will improve your online identity by increasing the visibility of your car dealership across other Google tools like Google Maps. 


Many of us had gone through that time when we searched for ‘car dealers near me," and then we got search results on our screens. This is where GMB can land your business at the top of the results in a search engine. 


Read about how to get this started for your local dealership. Check it out below:


Where to Begin:

Before you jump into setting up and creating your dealership’s GMB, it is important for you to remember that you need the best optimization. Don’t skip any stage, and ensure that you are using every single resource that Google My Business gives you. Make sure that you aren’t leaving your customers guessing or assuming information. Your listing needs to reflect where your business is going, where it is, and how people can get in touch with it. 


Adding Car Dealership Details To GMB:

To get the best optimization on Google, you need to be very careful with these steps. First up, you have to fill out the category that fits your business. The most accurate will be ‘Car Dealer’, which you can pick from plenty of options. After you have chosen the category, you will be asked to add a location so your customers can visit. 


Since it’s the dealership, you need to add a location here. Pick the service area that is ideal for your dealership. You can add multiple areas if you want. However, it’s important to add many areas since they're relevant for getting the best optimization on Google.


Once you are done with this, you will be asked to add contact information. Add the phone number that is active all the time and your current website URL to it. 


Verifying Your Car Dealership on GMB:

It’s important for every owner to get their GMB verified. This will take around 4–5 days via the post. This is an important thing for your business to do for more visibility and efficient performance. Without the verification, your business won’t be displayed on Google. On top of that, if your business isn’t verified, you won’t be able to access analytics, page insights, or business reviews from the back end. 


You will get a verification postcard from Google that has a code to use to verify your account. 


Final Thoughts:

Google My Business is an easy-to-use tool that can come in handy for your car dealership. It can be beneficial for you, and you need to use it for your business. You can get increased visibility, and local customers will start dealing with you and visiting you every now and then.


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