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How Can Social Media Marketing Be Beneficial For Your Car Dealership


DealersGear/How Can Social Media Marketing Be Beneficial For Your Car Dealership

The key to having reliable leads that offer your dealership increased revenue is reaching out to your prospective buyers in every way possible. And what better way to do that in this modern age than through social media? 

It is highly imperative that the car dealership marketing strategies you implement for your business have a very thorough social media plan as well. Your target audience is more likely to see your advertisements and even engage with your offerings if you cover every aspect of social media. 

Nowadays, around 79% of the population in the US has various social media profiles. This means that it is high time that you invest in a data-driven and highly targeted social media marketing campaign. You are guaranteed to see immediate results, especially if you were to outsource the work to the experts in the market, such as DealersGear. 

We will help you develop a fool-proof strategy covering all the bases when it comes to social media. Although before that, you should know what you are getting into. 

Here is a complete guide on social media for dealerships and how it can benefit you in the long run. 

Is Social Media Important For Car Buyers?

According to research, 68% of service customers and 75% of car buyers confirmed that social media influences their decisions when it comes to choosing a car dealership. 

Given these game-changing statistics, it is obvious that social media is an essential component of any successful dealership marketing plan.

You are likely to build stronger, more meaningful connections with your target market and also returning customers if you were to meet your customers where they spend the majority of their time, such as on Facebook, Instagram, and Twitter.

Other than that, there are a variety of different benefits of using social media as a part of your dealership marketing strategy, including:

  • Increased brand awareness
  • Enhanced brand authority
  • Greater conversion rates
  • Improved customer satisfaction

Now that you know the importance of social media for your dealership, it is time to dive into ways you can leverage different platforms to increase your business’s revenue 

Tips On Using Social Media Platforms Effectively

While SEO for auto dealers is nothing short of important, you must carefully look into how you can use different social media platforms to keep your potential and current customers engaged. 

So, we have listed down some of the most used platforms and elaborated on the best practices dealerships can use to revitalize them.

  1. Youtube

Using video platforms, like YouTube, draws in niche consumers who like to watch content rather than read about it. So, through this platform, you can give your prospective and current buyers access to informative videos or even a tour of your showroom. All you need to do is ensure that the content is relevant to your business and keeps your target market interested. 

  1. Facebook

Creating a Facebook account for your business is a no-brainer because it is one of the most widely used social media platforms. With the help of Facebook, you can easily invite your clients to any events and publish announcements that you wish to convey to your customers.

  1. Instagram

Want to connect with a younger audience? Instagram is a great platform for you. Through this platform, you can directly target millennials and much of the younger generation. Instagram also allows you to show off new models at your showroom or guide the audience on all the fascinating locations they may travel to in their favorite car. 

  1. Twitter

In 2013, Twitter took the lead when it came to automotive sales, with $716 million auto sales done through the platform. This is why it's crucial to have a Twitter account for your dealership and promote special discounts, events, and even those brand-new models that just arrived in your showroom on it. In the end, it will be you capitalizing on the power of effective social media strategies.

How To Maximize On Social Media Marketing Returns?

Here are a few tips and tricks on how you can make the most of these social media platforms and capitalize fully on the investment you made.

  1. Educate Yourself

Social media marketing tactics are different for every business out there. Learning the ins and outs of various platforms and the kind of content that works best for each one is important since effectively utilizing social media necessitates a little bit of know-how.

Understanding the different social media platforms will help you determine the kind of consumers your dealership can appeal to. With this knowledge at your disposal, you'll be able to produce engaging content for your audience on platforms like Facebook, YouTube, Twitter, and others.

  1. Connect With The Influencers

Customers are inclined to listen to people they admire, and social media content creators and influencers are some of those people. You can use this to your advantage by building a working relationship with them and encouraging their audience to do business with your dealership.   

  1. Post Consistently

Determining how frequently you'll post to your dealership's pages is a crucial component of developing an effective dealership social media marketing strategy.

You want to create a balance that gives your customers enough content to stay interested without bombarding their feed with too many low-quality posts.

Hence, establishing a schedule for social media marketing is crucial. Whether you are posting new content every day or once a week, make sure you set aside time to reply to comments left by your followers.

By paying close attention to every aspect of your social media platforms, you may be able to create long-lasting relationships with your clients and further attract new leads to your dealership.

  1. Engage With Your Audience

Keeping with our previous advice, you'll want to interact with your dealership's target market more than just simply replying to their comments on your postings.

Responding to inquiries, pointing leads to other areas of your dealership, and engaging with them in other ways is the easiest way to build a strong following of loyal customers.

Use Social Media To Market Your Dealership Today!

It's now time for your company to collaborate with DealersGear, the experts in social media marketing. We can successfully lead you down the road to great client engagement and, consequently, greater revenue. 

Simply send us an email or give us a call right now to learn how to effectively make use of social media platforms and other marketing tools like automotive CRM.

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